FIA Formula E Championship organisers have today announced that they are launching the Formula E Motor Shows programme, which will see cutting-edge automotive developments exhibited alongside ePrix racing circuits.
The Motor Shows will travel with the Formula E Championship from city to city, showcasing the latest advances in automotive and racing technology, safety and innovation to the public, focusing in particular on electric and hybrid cars.
“The Formula E Motor Shows will play an important part in removing the barriers to the electric vehicle market and helping change perceptions to make people believe in electric car ownership”, said Alejandro Agag, CEO of Formula E.
“The future of modern, mass transport, particular in cities and urban areas, lies in electric vehicles.”
The Formula E Motor Shows will be four-day-long events, bookending the ePrix weekends by running before, during and after each race – giving fans ample opportunities to see and experience the latest in electric car development.
“Consumers will be able to engage and interact with the manufacturers and their ranges of hybrid and electric vehicles at these city centre race tracks”, beamed Justin Tadman, CEO of the Formula E Motor Shows.
“This is a truly exciting time for the motoring industry and these events are perfectly timed and located to help drive the change towards an electric future.”
Image credit: Autoviva – Renault Zoe at the Frankfurt Motor Show IAA 2011 (Flickr), CC BY 2.0 (modified)